Strategy – Marketing, public affairs, branding, image management

Innovative ideas and thorough market analysis underpin sound strategies and the delivery of credible messages.

Whether you are seeking to recruit new local or international students in order to fill a specific course of study, or promote your corporate brand and build your reputation, our programs use creative ideas to bring in the catch you are seeking.

Strategy development is always consultative and ensures our clients understand the challenges and opportunities of our recommendations.

This includes a clear understanding of the costs, expected benefits and risks, prior to the commencement of a campaign.

Strategy development can involve:

  • online analytics and quantitative research
  • client workshops and discussions
  • market environment and stakeholder appraisal
  • qualitative surveys and focus groups
  • communication audits and technique analysis
  • contact database assessment and development
  • project documentation, implementation, budgets and plans